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Philosophy and Profile


Mineral Waters Of Fiji, LLC producing its premium brand Vitiblu inspires for global enjoyment and instant gratification for all its consumers globally.

Consumer Led and Customer Driven
Vitiblu strongly believes in placing the consumer and the customer at the center of their business. Striving to be innovative towards the changing needs of our consumers, we continue to meet their demands by brand development and marketing to supply chain and logistics. We are committed to continuous improvement in our business processes and purification so that we maximize our positive social, environmental and economic impacts. Remaining conscious to the environmental issues, our members, management and employees rightfully demonstrate corporate responsibility and leadership. We thrive to maintain our standard of being the purest mineral water on planet with a smooth refreshing taste.

Our Vitiblu Factory Workers In Fiji Islands

Vitiblu's People
Vitiblu is an equal opportunity employer with sensitivity to local village-employment, offers an exciting and diverse portfolio of career opportunities where its management, staff and employees work with one vision of quality product with high performance culture. Vitiblu's workforce comes from different backgrounds, experiences and personal circumstances and cultures. We recognize the need to train and develop the skills of local employees and place high value in employee diversity, equal opportunity and inclusiveness. We understand that our investment in employee development has a direct impact on the achievement of our business goals and the profitable growth of our business. While Vitiblu's management team composes of highly skilled and experienced Overseas personnel in water bottling industry, our bottling Plant Operators in Fiji are certified by International Bottle Water Association(IBWA) and strictly adhere to the model code of IBWA and FDA standards.

About Us
Vitiblu's principal, Fiji Mineral Water, USA, LLC, is an American based company which is a provisional member of IBWA and WBANA. Our vision at Vitiblu is to be a great mineral water bottle company - first choice for consumers, customers, investors and our people. After 4 years of intensive research and development in Fiji, Vitiblu finally obtained its FTIB certification and built its state of art mineral water bottling plant in the high mountains of Drasa, Lautoka inclusive of In-House world standard Laboratory and water treatment facility. While implementing its policy and procedures as to quality control and product superiority, our US based Headoffice continues its research and development as to taste, consumer demands and community needs.

Go VITIBLU...    Drink Pure...Taste Paradise...!

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